Loliware

BRAND IDENTITY | PACKAGING

Loliware

Revolutionary Edible
Cocktail Serveware

Loliware is the first and only edible disposable cup. Made with 100% all natural flavors derived from real fruit and vegetables, these single-use cups are designed to serve room temperature, chilled, or frozen drinks and desserts.

Featured: Sharktank, Dwell, National Geographic, The Washington Post, Time Magazine, The Guardian, The Wall Street Journal, and Wired.

Loliware is the first and only edible disposable cup. Made with 100% all natural flavors derived from real fruit and vegetables, these single-use cups are designed to serve room temperature, chilled, or frozen drinks and desserts.

Featured: Sharktank, Dwell, National Geographic, The Washington Post, Time Magazine, The Guardian, The Wall Street Journal, and Wired.

Defining the
Loliware Brand

The Design Challenge:
Refreshing the Experience

Defining the
Loliware Brand

Our design process started with an audit of the existing brand identity, where we identified pain points in the extension, physical user experience and product packaging.

The redesigned identity includes a wordmark, a unique emblem and playful brand patterns. The new sustainable packaging offers consumers a side window to view the edible cups, as well as structural enforcements to ensure the product makes it to users in tip-top shape.

Our design process started with an audit of the existing
brand identity, where we identified pain points in the extension, physical user experience and product packaging.

The redesigned identity includes a custom drawn wordmark, a unique emblem and playful brand patterns. The new sustainable packaging offers consumers a side window to view the edible cups, as well as strutural enforcements to ensure the product makes it to users in tip-top shape.

Our design process started with an audit of the existing brand identity, where we identified pain points in the extension, physical user experience and product packaging.

The redesigned identity includes a wordmark, a unique emblem and playful brand patterns. The new sustainable packaging offers consumers a side window to view the edible cups, as well as strutural enforcements to ensure the product makes it to users in tip-top shape.